"It's All About the Private Real Estate MONEY - Jay Conner shares on the GetOnCode show"
What do you do when your bank unexpectedly closes the door on your real estate deals? For Jay Conner, it was the catalyst for not only building a multi-million dollar business, but also a movement in financial empowerment.
In a recent conversation with Seko Varner for the Get On Code podcast—an empowerment platform centered on Black empowerment and wealth—Jay delivered a masterclass on raising private money and the mindset needed to succeed in real estate investing.
From Bank Roadblocks to Opportunity Jay’s journey began in 2003 with a humble start in eastern North Carolina. For six years, he and his wife Carol Joy relied on traditional banks to fund their house flips. Then, in January 2009, disaster struck: “We’re not loaning money to real estate investors anymore,” Jay’s banker, Steve, told him amid the global financial crisis.
Staring down the loss of his funding, Jay asked the pivotal question that changed everything: “Who do you know that can help you with your problem?” This led him to Jeff Blankenship, who introduced him to the world of private money, where individuals, not banks, finance deals. This lesson underscores Jay’s core advice: when you’re stuck, ask better questions and seek connections—your network is everything.
Private Money: It’s About Mindset Jay is adamant that getting private money is first about owning “the real estate between your ears.” That is, changing your mindset from asking for money to teaching and serving others. Instead of desperately chasing investors, Jay suggests putting on your “teacher’s hat”—educating your connections about how they can get high returns through safe, secured investments in real estate.
Most of Jay’s 47 private lenders had never heard of private money or self-directed IRAs—tools that enable individuals to use retirement funds to invest in real estate deals, earning returns tax-deferred or even tax-free. By sharing knowledge and structure—not just asking for cash—he transformed relationships and built trust.
Growing Your Network for Capital Jay identifies three sources for private money: your warm market (people you know), your expanded warm market (business networking, such as BNI), and existing private lenders. But he encourages starting with those you know, especially retirees who may have unused funds and are tired of volatile, low-yield investments. He even shared his favorite openers—sometimes just “I need your help”—to spark curiosity and find partners, not just financiers.
It’s a Win-Win Jay’s approach goes beyond transactions—it’s about changing lives. He shared heartfelt testimonials from investors whose retirements were transformed by safe, solid returns. His message is clear: real estate investing with private money isn’t just about personal gain. It’s a ripple effect, empowering families, community members, and everyone looking for better financial options.
Timestamps: 00:01 Starting Mistake: Lacking a Mentor 06:12 Self-Directed IRA Explanation 07:39 Private Money Teaching Initiative 10:57 Funding Script for Private Lenders 16:11 Streamlining Investment Conversations Strategy 17:56 Real Estate Investment Strategy 23:21 Expanding Your Network 24:42 Networking Strategy for Real Estate Investors 28:48 $50K Check Without Own Funds 31:39 25% Equity Cushion Strategy 35:22 Securing $500K via Indirect Lending 38:29 8% Interest Investor Pitch 41:45 Shipping Price & Real Estate Insights 46:57 Keys to Success: Embrace New Challenges 48:03 Try More, Succeed More
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What is Private Money? Real Estate Investing with Jay Conner
Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $86,000 per deal.
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By: Raising Private Money For Real Estate - Jay Conner Title: Mitigating Risk and Maximizing Opportunity in Real Estate with Private Financing Sourced From: www.youtube.com/watch?v=hnVHqNDnzAw
